Nowe logo i identyfikacja
wizualna dla Kompanii Piwowarskiej
ABOUT THE PROJECT
Our long-term client, Kompania Piwowarska, decided to change their logotype. The aim was to highlight both the past and the future of the company and, above all, more accurately define who the Employees are and what they do. In the new version you can find tradition and beer heritage, i.e. the knowledge and experience of company brewers and their passion for brewing beer.
CLIENT
Kompania Piwowarska
SCOPE
logo, branding, corporate identity, brand book
when
2017
Visual identity
Love for beer is expressed by combining a heart motif with the most important ingredients – water in the form of drops and a cone of hops. All these elements combine to make a modern, but at the same time simple and expressive sign. The noble shade of gold is to be associated with brewing, the richness of its tradition and the best quality of beer. We also created an extensive visual identification book, designing a range of corporate materials from scratch. Finally, we carried out a comprehensive process of implementing the new sign in breweries across Poland.
Ongoing support for Kompania Piwowarska since 2003
LASTING COOPERATION
For 20 years, we have been supporting the internal communications department in its current tasks by creating key visuals, sign designs, mailings, designing reports or in the production of gadgets. Together, we implement both long and short-term communications projects. We also provide comprehensive event services. One example is the implementation of the ecological campaign “In Harmony with Nature” throughout Poland (3 breweries, management office and approx. 20 sales locations). We organized green receptions and an ambient event with mime artists on the company’s premises. Another one is the campaign “I am not reckless, I follow OHS”, a series of health and safety events for breweries. Together with the Lech Pils brand, we also invited Lech Poznań players to meet with employees of the Poznań brewery.
-
See other projects
- All projects
