Branding and packaging for an innovative curcumin formula

ABOUT THE PROJECT

NOMICU L-100® is another project delivered for Nomi Biotech Corporation — a long-term partner with whom we have worked for many years. Following the success of the alcorythm® hangover drink, the client entrusted us with the comprehensive branding of a new dietary supplement based on an advanced curcumin formula. Drawing on our knowledge of the ingredient’s properties and the results of our previous collaborations, we approached the project with full commitment and a clear vision for the brand’s future direction.

Client:

Nomi Biotech Corporation

Scope:

logo, branding, packaging, web design, social media, photo session

When:

2021

BRANDING & PACKAGING

The scope of work included the development of a complete visual identity and communication system for the new dietary supplement brand. We designed the NOMICU L-100® logo, followed by a key visual built around a warm narrative that emphasizes care for one’s own health and the wellbeing of loved ones. As a premium-segment product, NOMICU L-100® required an appropriate visual and material finish. When designing the packaging and label, we carefully selected a gold Pantone color for both the label and the carton, along with refined print enhancements. As always, prior to launching mass production, we created a series of prototypes to ensure the best possible decisions were made together with the client.

PHOTOGRAPHY

We carried out several photoshoots for NOMICU L-100®, all maintained in a warm, golden aesthetic inspired by curcumin. The imagery was prepared for multiple formats and channels, allowing it to be successfully used both online and in print.

WEBSITE

We designed and, in collaboration with the Shoper platform, implemented a fully responsive website and online store at nomicu.co. The website combines clarity, intuitive navigation, and a visual language fully aligned with the brand’s identity.

SOCIAL MEDIA

We also prepared a set of graphics and templates for social media communication — you can see them on Instagramie