BIZUU Logo

ABOUT THE PROJECT

BIZUU is a Polish fashion brand founded in 2010 by sisters Blanka Jordan and Zuza Wachowiak. The brand is known for combining classic elegance with avant-garde details and distinctive, original prints. From the very beginning, BIZUU has consistently used floral motifs and proprietary patterns, which have become its signature. When the founders approached us in 2015 with a request to redesign the logo, we could not have anticipated how big a success BIZUU would become today.

Client:

BIZUU

Scope:

logo, księga znaku, identyfikacja wizualna

When:

2015

LOGO

The previous BIZUU logo was too delicate and did not perform well in prints or in more complex applications such as buckles and embroidery. What was needed was something simpler and more expressive. We successfully delivered on this concept. We are very proud of the new logo we designed—especially since, in the case of BIZUU, it is a highly exposed brand element. When designing visual identities for the fashion industry, it is crucial to anticipate their use across a wide range of contexts, scales, and production techniques, as well as their execution in various materials. Often, beyond the core logo, additional symbols or patterns are created for extended use. Our solutions proved effective not only on garments themselves, but also across catalogues, fashion show invitations, and a wide range of printed and digital materials.

A POLISH BRAND

What makes this project especially rewarding for us is the fact that BIZUU is a Poznań-based brand — and as an agency from Poznań, we were able to contribute to its growth. We also value that the collections are designed and produced in Poland, with a strong focus on local craftsmanship and sustainable development.