New logo and visual
identity for Autostrada
Eksploatacja

ABOUT THE PROJECT

The assignment consisted of a comprehensive rebranding of the Autostrada Eksploatacja brand, while respecting the principles and color scheme of the old logo, bringing in modernity, easy application across various media, and ensuring the Operator’s image remains consistent. Openness to the Client’s needs, order, and consistency were our main principles throughout this project. The result is a brand book that thoroughly describes the designed logotype and the rules for creating new materials, as well as the physical implementation of the new logo and visual identity along the entire length of the A2 Motorway.

CLIENT

Autostrada Eksploatacja

SCOPE

Logo, branding, brand book, visual identity, production and installation

WHEN

2024

CHALLENGE

Autostrada Eksploatacja employees work primarily in the field, taking care of the order and safety of motorway users every day. As mentioned above, our task was not only to create a new logo and brand book, but also to implement changes at all toll collection points, motorway maintenance districts, as well as in constantly used vehicles and other fieldwork assets. The entire process, including the design stage, was successfully completed in less than six months, which means we have behind us a time of intensive and exciting collaboration.