Temperament of taste
About the Project
We have been working with the Dolina Samy vineyard in Wielkopolska (Greater Poland) for several years, preparing labels for their wines - both those in the permanent range and those in the special occasions range.
However, the time had come for something stronger. We named the vineyard’s handmade sprit from apples and horseradish Chrzanova and through this, we embarked on our design adventure with this unusual drink.
Client
Dolina Samy
Scope
Naming, logo, branding, packaging, photo shoot, web design
When
2023
FIRE IN GLASS
Chrzanova’s custom-made decanter impresses with its form and transparency. We wanted to emphasize this effect, which is why, together with the Client, we chose a two-color print directly on the glass. This allows the light to freely pass through the bottle and highlights the horseradish root immersed within it. Holding Chrzanova in your hand, closed with a traditional glass stopper, it is difficult to resist the impression that we are dealing with a high-quality product. This is also why we designed a bottle-shaped cutout in the carton packaging it would have been a shame to cover such a gem.
PHOTO SHOOT
As part of the project, we organized an outdoor photo and video shoot. On the one hand, we wanted to emphasize the natural origin of the drink; on the other hand, its unique character and fiery taste.
WEBSITE
Once we had the bottle and the photo shoot ready, we designed and implemented Chrzanova’s website. We focused on short messages, strong language and clear photos. If you want to become one of the first tasters, go to www.chrzanova.pl
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