Żabka Polska - ongoing, day-to-day internal communication support

Since 2018, we have been supporting Żabka in internal communication on a daily basis – working primarily with the Internal Communication Department, which is our main partner in creating key visuals for both large- and small-scale initiatives aimed at the broad community of employees.

AREAS OF COOPERATION

Brandbook, brands

Newsletters, mailings

Strategy, copywriting

Internal, external events

Reports

Gadgets, gifts

Ongoing support

The communications we produce in the form of newsletters, presentations, leaflets, brochures, posters, and digital media reach both office employees at the company’s headquarters, as well as staff working in Logistics Centers and Franchisees across more than 8,000 stores throughout Poland. We handle the creative sphere (big idea, strategy), graphic design, copywriting, and execution.

We co-create the key elements of the client’s visual identity – the CI manual, brand book, and logos for new internal initiatives. Upon request, we also carry out photo sessions of employees, locations, and events.

Employee events

As part of our client support, we have organized (and continue to organize) numerous internal events aimed at all company employees.

CHWALING DAYS

One of our tasks, in response to the Gallup employee engagement survey, was to organize the first edition of Chwaling Days – days during which colleagues focused especially on sharing kind words and recognizing each other’s achievements. We created the entire creative concept, including the graphic design, written communication (in the form of newsletters and posters), as well as the execution of the event: distributing and collecting compliment telegrams, and arranging visits from mimes who handed out these telegrams in silence so as not to disturb employees at work.

FAMILY DAY AT THE HEADQUARTERS

The next event we organized was a Family Day at the company’s headquarters, shortly after the relocation. It was a great opportunity for employees’ loved ones to get to know their new workplace. For this event, we were responsible for the entire concept: planning and organizing attractions for guests of all ages, designing the event’s visual identity, managing the event before and during its duration, and handling all informational aspects.

CULINARY WORKSHOPS FOR FRANCHISEES

We also had the opportunity to organize culinary workshops for selected Franchisees (those most engaged in one of Żabka’s in-store initiatives). Our responsibilities included all technical aspects, such as arranging the venue, accommodation, instructor, and necessary infrastructure, as well as managing communication and the event’s visual design, along with photographic documentation.

Intranet Launch

At the end of 2021, we successfully implemented graphic solutions for the client’s new tool: the Intranet. We were responsible not only for the visual aspects of the Intranet launch (logo, website design, banners, buttons) but also for an informational campaign aimed directly at employees. For nearly two months, we informed them about the significant upcoming change – the entire communication was divided into three phases: teaser, reveal, and education.

During the teaser phase, we played with language and creative elements, asking the audience fun, unanswered questions and letting them know that everything would soon become clear. In the reveal phase, we presented the same aspects in the context of the website’s functional elements and directed employees straight to the site. During the education phase, we explained how the Intranet works, what information could be found where, and encouraged employees to explore topics of interest in the new knowledge hub.

We continue to provide ongoing support for the Intranet, creating new posts and departmental sections, both in terms of content and graphics.