Warzelnia - 

Harmony of Place

ABOUT THE PROJECT

The Warzelnia development is a unique real estate project in Poznań, consisting of 100 loft-style apartments. Beyond its beautiful architecture, a major advantage of this development is its location—on the shores of Staw Browarny, surrounded by picturesque nature, and in close proximity to the historic Mycielscy Brewery. The location offers residents a retreat from the city’s hustle and bustle while still enjoying the comforts of urban life.

CLIENT

Nickel Development

SCOPE

Logo, visual identity, branding, photo shoot

when

2013

VISUAL IDENTITY

Our work resulted in the creation of the Warzelnia logo and a cohesive key visual, which was applied across various materials including a promotional sales folder, online and offline advertisements, outdoor campaigns, and materials supporting the promotion of the development at prestigious events organized or sponsored by the developer (e.g., theater performances, Poznań Open, Transatlantyk).

CATALOG

For the catalog—which, due to its format, volume, and presentation, takes the form of an album—we focused on showcasing the natural beauty of the location and an authentic representation of the development. This was achieved through a combination of real photographs of the area, 3D visualizations faithfully representing the future appearance of the estate, and our own hand-drawn sketches of apartment layouts, buildings, and site plans. The folder also features profiles of the architect and the CEO of Nickel Development.

OUTDOOR CAMPAIGN

We also conducted an outdoor advertising campaign in the Poznań Galeria Malta shopping center. Beyond the standard display options offered by the mall, we used contextual locations around the fountain and benches—spaces associated with relaxation that perfectly matched the character of Warzelnia.

RESULTS

The project and architecture of the development were so exceptional that our client decided to publish a catalog even after all apartments were sold. It highlights the unique character of the development and showcases the distinctive interiors of selected apartments.