Pepco - Know Your
Customer 2024 Edition

ABOUT THE PROJECT

For Pepco, we developed a new edition of the annual “Know Your Customer” campaign, aimed at employees to help them better understand the network’s customer profile—age, education, shopping habits, and preferences. Our task was to transform numerous numerical survey data into an engaging and interesting format that would capture the audience’s attention. As part of the project, we created an animated film lasting about three minutes, a set of posters, and desktop screens for office computers, all forming a cohesive and visually appealing message.

CLIENT

Pepco

SCOPE

Internal communication, screenplay, motion design

WHEN

2024

OUR APPROACH

We combined hand-drawn, sketch-style illustrations with emotive photos of Pepco customers, giving the campaign a personal and authentic feel. Over 10 dedicated illustrations and a storyboard of more than 25 frames were created for the animation. The narrative was presented by a potential Pepco customer, Anna, who explained herself and other customers in an accessible way, giving the campaign a human dimension. The animated characters also appeared across other campaign media, ensuring visual consistency and enhancing audience engagement.

FROM THE CLIENT

We would like to express our sincere appreciation to the agency for their exceptional dedication, support, and professionalism in executing our Know Your Customer program project. The results of their work exceeded our highest expectations.

From the very first stages of cooperation, we noticed how much the agency team stood out with their professional approach. They responded to our suggestions with great openness while also proposing their own creative solutions. Their flexibility and ability to adapt to changing requirements ensured a smooth process, and their speed of execution was impressive.

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